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Adtaxi’s Digital Marketing Blog

Weekly Digital Breakdown – 3.5.20

Google Shares Its Thoughts On New Podcast Most marketers are familiar with Google’s extensive resources available at www.thinkwithgoogle.com  with industry data and proven case studies. Today, the search giant extended its offerings with the release…

Weekly Digital Breakdown – 2.13.20

Searching For Answers On Google Over the weekend, many SEO experts noticed significant changes in Google search results and what seems to be adjustments in the ranking algorithms. While still unconfirmed by Google, major fluctuations…

Maximize Conversion Value Bidding

Google’s Smart Bidding offers a number of automated bidding strategies that leverage machine learning to optimize bids for conversion. Automated bidding can help account managers save time and focus on strategy, creative, and other marketing…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Weekly Breakdown – 2.7.20

Facebook Updates Its Audience Network Time is running out for advertisers utilizing Facebook’s Audience Network. As of April 11, 2020, Facebook will no longer provide this offering as they focus on other formats across mobile…

Grow Revenue with Smart Shopping Campaigns

What Are Smart Shopping Campaigns? Most eCommerce retailers have probably used Google Shopping campaigns to promote their inventory online, but may not have tested Smart Shopping. These campaigns combine insights from Google and retailers to…

Weekly Digital Breakdown – 1.17.20

Google’s Cookies will Crumble in 2022 This week, Google announced plans to discontinue the use of third-party cookies in Chrome completely by 2022. The change will be far reaching for advertisers and how they promote…

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