As third-party audience data becomes less dependable, brands that rely on it alone are seeing weaker results. The solution is more accurate inputs, and (unsurprisingly) the strongest input available is your brand’s own first-party data….
Adtaxi’s Digital Marketing Blog
Working in marketing, you already know that there are many different channels you can use to drive brand awareness and connect with new customers. It’s also the case that each of these channels has to…
If you haven’t heard of suppression lists, you need to learn more about them and integrate them into your strategy. Why? Suppression lists are among the easiest ways to reduce media waste, and when you…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Paid search is among the most efficient ways to market digitally. This is because when someone types a query into a search engine, they’re already looking for someone to solve a problem, answer a question,…
Strong programmatic performance comes from clear goals, strong creative, smart targeting, and careful attention to what campaign data is really saying — which is easier said than done, of course. That’s why many campaigns still…
Did you know that most marketers (78.4%) use last-click attribution and web analytics to measure how effective their media is? If your team also uses last-click attribution, then you may already know that it’s not…
