Digital Digest
Goals that can be measured are goals that can be improved upon. Successful marketing campaigns within your company may vary in purpose and complexity, but key performance indicators (KPIs) are the driving force behind them…
This is the time of year where digital marketers tend to start looking past the holiday season in an effort to glimpse which game-changing innovations the future might have in store. As documented previously, nearly…
Programmatic ads have long been considered a top-of-funnel solution. They often exist on the peripheral of our attention. Banner ads scroll by as we read through articles, we tune out audio ads between songs on…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Higher education has experienced one of the largest shifts as compared to other industries during the pandemic. The college experience is now being experienced from bedroom desks, on zoom calls, with many students in quarantine….
Keeping up with the latest in digital advertising can be busy work, even without a pandemic dramatically changing customer buying behavior across the board. That’s why we decided to look back on the biggest changes to…
The programmatic industry is at a crossroads. In 2020, privacy regulations such as the CCPA and limitations on third-party data surrounding cookies has left many marketers with questions about how to effectively utilize programmatic while…
