Programmatic | Adtaxi
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Adtaxi’s Digital Marketing Blog

Reasons Not to Hesitate When Considering New Digital Platforms

Fear of the unknown can have a profound effect on marketers. For various reasons, many SMB brands are afraid to introduce digital platforms to their marketing campaign strategies. It’s often easier to stick with the…

An Overview of CBD Marketing

CBD products are a fast-growing trend unlike anything we’ve seen in a while. They’re seen everywhere — topicals, foods, beverages, oils, makeups, pillows, and more. But marketing platforms haven’t quite kept up with the times,…

Programmatic: What Is It and How Can It Drive Results?

Programmatic still works and has a powerful impact on the market but all programmatic is not created equal. Great results require attention to detail when it comes to campaign set up, audience targeting and optimization…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Best Practices of Retargeting, Part 2

In the first part of our blog series, we discussed the basics of retargeting ad campaigns and the foundational knowledge required to be effective. Now, we’ll look over the other channels in-depth that brands can…

Best Practices of Retargeting, Part 1

How many times have you found yourself searching for something you need online, but get distracted — the dog barks, the baby’s crying, maybe even a random thought pops into your head and you no…

Breaking Down KPI Myths in 2021

Goals that can be measured are goals that can be improved upon. Successful marketing campaigns within your company may vary in purpose and complexity, but key performance indicators (KPIs) are the driving force behind them…

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