Higher education has experienced one of the largest shifts as compared to other industries during the pandemic. The college experience is now being experienced from bedroom desks, on zoom calls, with many students in quarantine….
Adtaxi’s Digital Marketing Blog
Keeping up with the latest in digital advertising can be busy work, even without a pandemic dramatically changing customer buying behavior across the board. That’s why we decided to look back on the biggest changes to…
The programmatic industry is at a crossroads. In 2020, privacy regulations such as the CCPA and limitations on third-party data surrounding cookies has left many marketers with questions about how to effectively utilize programmatic while…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Back to school shopping has changed significantly in 2020 as compared to previous years. The COVID-19 pandemic has shuttered many in their homes and kept them out of department stores, office supply retailers, and tech…
You’re probably using programmatic in your marketing strategy but what you may not know is that it extends across a variety of platforms including video, Connected TV, and digital audio. Navigating which platforms are best…
Why aren’t our win rates higher?!” “We need to reach more users; try and get our win rates up!” As brand advertisers become more savvy in the world of programmatic advertising, with products ranging from…
