More than 80 percent of all digital display ads in the U.S. will be purchased this year through automated channels, according to eMarketer. One area that’s exploding with ad spending in this direction is on programmatic…
Adtaxi’s Digital Marketing Blog
Our VP of sales and strategic accounts and the creator of Quantum, Brian Kroll was recently featured in a Total Retail Article focusing on retailer’s success using personalization. “As retailers scramble to keep up with…
Adults spend more than 10 hours and 45 minutes consuming media every day, with much of that screen time taking place on computers, mobile devices, and connected televisions. An estimated 70 million households have connected…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
By: Andrew Ransom As politics moves from TV and direct mail to targeted online messages, campaigns are struggling to find effective and competent partners to help them reach voters in the digital space. Because of…
Remember when content was king? Well, what’s king now is streaming content. And it’s not just streamed films and television content either. There’s parallel growth in streaming live TV events and live sporting events. CBS…
If you’re not familiar with real-time bidding (RTB), which is a method of buying and selling digital advertising placements, here’s a quick rundown, including how it could help your business. What Is RTB? Much like…
