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Weekly Digital Breakdown – 9.10.21

Google Adds Historical Query Data for Impressions Without Clicks Google has updated their search reports to include historical query data that received impressions but no clicks. Previously, only searches that received clicks were reported on…

In an Omnichannel Marketing Strategy, What Channels Work Best Together?

The COVID-19 pandemic forced a sea of change in the way companies market themselves and their products. With the accelerated rise in ecommerce and remote shopping, digital marketing strategies quickly became the focus for brands…

Omnichannel Strategies Reflect Consumer Trends

The COVD-19 pandemic forced a sea of change in the way companies market themselves and their products. With the accelerated rise in ecommerce and remote shopping, digital marketing quickly became the new normal as brands…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

The Importance of Building a Solid SEM Foundation

Search engine marketing (SEM) is one of the most popular marketing strategies used to increase the visibility of a business online. It’s the driving force behind your website appearing at the top of search results…

Microsoft Ads Latest Update: Why You Should Be Using Microsoft Ads

Microsoft Ads recently gave its webmaster guidelines a major refresh for the first time since 2012, providing digital marketers and SEO experts with a new set of opportunities on an often-underutilized platform. While many advertisers…

Visual Selling: Updates to Google and Microsoft Ads to Include More Visual Options

Search platforms are expanding beyond traditional keyword searches to include more visual components to boost ecommerce. While some of this transition can be explained by months of COVID-19 precautions forcing more people inside and pushing…

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