Adtaxi’s 2025 Streaming TV Survey reveals that streaming is now the primary way 70% of U.S. adults consume television and video content. Smartphones have become the most popular screen, with nearly two-thirds of viewers using…
Adtaxi’s Digital Marketing Blog
YouTube TV is more than just an alternative to cable. This growing platform is a great value-add for marketers who want to connect to high-earning households and unique audiences not interested in other streaming services….
What Is Programmatic Video Advertising and How Does It Work? One of the biggest trends to hit online advertising is programmatic video advertising. Also referred to as addressable television, this type of advertisement allows businesses…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Roku Helps SMBs Tap Into Connected TV Audiences Roku is expanding its ad offerings by becoming the first streaming TV app available on Shopify. Now conveniently positioned where many small businesses control their ecommerce efforts,…
Compelling video content is always in high demand, and for good reason. In an age of limited attention spans, 72% of customers say they prefer to learn about a product or service through a video….
Thanks to evolving digital trends and consumer habits, brought about in part by the Covid-19 pandemic, people are increasingly abandoning linear TV and looking to alternative platforms for their video entertainment. While digital ad-supported subscription…
