Digital Digest
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Generation Z Recalls Video Ads within Two Seconds of Viewing It’s no secret marketers are tasked with capturing dwindling attention spans. However, according to a new study by Snapchat and Kantar, audiences may be retaining…
The automotive industry is working hard to minimize the impacts from the COVID-19 pandemic and maximize business in an unexpected version of 2020. It’s imperative for dealerships to be aware of the trends affecting the…
It’s never a bad idea to produce engaging video marketing strategies, but having great video content matters more to brand marketers this year than ever before. With a sudden spike in people working from home…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
COVID-19 has been a challenge to all industries, including digital advertising. Although total ad spending has declined across the board, digital is projected to remain steady or grow slightly. Social listening has been growing throughout…
Government Lacking Trust for Big Tech The antitrust investigation heated up this week for big tech with Google, Facebook, Amazon and Apple facing the House Judiciary Committee fielding questions concerning details on their operations. The…
Streaming video has forever changed how and when people watch their favorite programming. It isn’t just about the big screen anymore. Families can watch different programming across a variety of devices anywhere, anytime. And with…