Roku Helps SMBs Tap Into Connected TV Audiences Roku is expanding its ad offerings by becoming the first streaming TV app available on Shopify. Now conveniently positioned where many small businesses control their ecommerce efforts,…
Adtaxi’s Digital Marketing Blog
Compelling video content is always in high demand, and for good reason. In an age of limited attention spans, 72% of customers say they prefer to learn about a product or service through a video….
Thanks to evolving digital trends and consumer habits, brought about in part by the Covid-19 pandemic, people are increasingly abandoning linear TV and looking to alternative platforms for their video entertainment. While digital ad-supported subscription…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The world changed in 2020 and so did consumer behaviors. As viewers have flocked to video platforms, traditional advertising approaches may be losing effectiveness. YouTube is commanding more attention from marketers in order to move…
Over 34.6 billion people visit YouTube every month, making it the second most popular website in the world. While the streaming giant has been growing for a number of years, YouTube saw significant growth among…
If there’s one thing that’s constant in a marketer’s life, it’s change, and to keep up with that constantly shifting marketplace, smart brands create omnichannel strategies that target their customers wherever they are. However, that’s…
