Historically, television advertising was reserved exclusively for the top of the funnel. It was a tool for building broad awareness, generating mass reach, and keeping a brand top-of-mind, while lower-funnel channels like paid search and…
Adtaxi’s Digital Marketing Blog
For regional brands and businesses with physical footprints, streaming media offers an incredible opportunity to reach consumers on the biggest screen in the home. However, transitioning from traditional broadcast to digital streaming often brings a…
People don’t necessarily open TikTok looking to shop for products; they open it to relax, laugh, learn something new, or unwind. That difference matters when it comes to how marketers measure ad impact on the…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Adtaxi’s 2025 Streaming TV Survey reveals that streaming is now the primary way 70% of U.S. adults consume television and video content. Smartphones have become the most popular screen, with nearly two-thirds of viewers using…
YouTube TV is more than just an alternative to cable. This growing platform is a great value-add for marketers who want to connect to high-earning households and unique audiences not interested in other streaming services….
What Is Programmatic Video Advertising and How Does It Work? One of the biggest trends to hit online advertising is programmatic video advertising. Also referred to as addressable television, this type of advertisement allows businesses…
