The world changed in 2020 and so did consumer behaviors. As viewers have flocked to video platforms, traditional advertising approaches may be losing effectiveness. YouTube is commanding more attention from marketers in order to move…
Adtaxi’s Digital Marketing Blog
Over 34.6 billion people visit YouTube every month, making it the second most popular website in the world. While the streaming giant has been growing for a number of years, YouTube saw significant growth among…
If there’s one thing that’s constant in a marketer’s life, it’s change, and to keep up with that constantly shifting marketplace, smart brands create omnichannel strategies that target their customers wherever they are. However, that’s…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Marketers have been hearing a lot about Connected TV (CTV) lately, and for good reason. The growth of streaming and cord-cutting has been accelerated by the pandemic, giving advertisers ample opportunity to reach their customers…
Video is among the most trusted tools the modern marketer can employ to draw in and engage with large audiences across digital platforms. As online audiences continue to experience innumerable brands vying for their limited…
Video ads have often been considered a top-of-funnel ad channel. They’re the videos we have to watch before our YouTube series begins, the ads we see during the breaks in our Hulu binge, and autoplay…
