Video was once seen as an expensive strategy only used by large companies with deep marketing budgets. But now, everyone from professional videographers to smartphone users can create high-quality videos to be used in professional…
Adtaxi’s Digital Marketing Blog
Video marketing is a vast landscape that includes everything from seconds-long TikTok content to 1-minute tutorials to hour-long webinars. But beyond video length and message intent, marketing professionals must also consider the value of creating…
Advertisers spend a lot of energy aiming to meet customers wherever they are — an increasingly difficult task in the era of carefully-guarded data. In-video contextual advertising proposes an elegant solution to this problem, serving pre-roll…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
What Is Programmatic Video Advertising and How Does It Work? One of the biggest trends to hit online advertising is programmatic video advertising. Also referred to as addressable television, this type of advertisement allows businesses…
Connected TV (CTV) is more than a flashy new brand awareness tool. Streaming services and their accompanying libraries of viewing options are continuing to expand, making TV more easily accessible via personal devices and the…
Thanks to evolving digital trends and consumer habits, brought about in part by the Covid-19 pandemic, people are increasingly abandoning linear TV and looking to alternative platforms for their video entertainment. While digital ad-supported subscription…
