Video ads have often been considered a top-of-funnel ad channel. They’re the videos we have to watch before our YouTube series begins, the ads we see during the breaks in our Hulu binge, and autoplay…
Adtaxi’s Digital Marketing Blog
It’s never a bad idea to produce engaging video marketing strategies, but having great video content matters more to brand marketers this year than ever before. With a sudden spike in people working from home…
Streaming video has forever changed how and when people watch their favorite programming. It isn’t just about the big screen anymore. Families can watch different programming across a variety of devices anywhere, anytime. And with…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Traditional network/cable/satellite TV viewing numbers are on the decline, with more consumers (especially younger ones) preferring to stream content on their devices and smart TVs. In a recent Nielsen survey, during this past October, the…
As people “cut the cord” and abandon cable for streaming media services, a new cord is taking its place. Over-the-top (OTT) devices including Chromecast, Roku, smart TVs, Apple TV, gaming consoles (PS4), or streaming stick…
We live in a world of convenience at every turn. Information and entertainment is available on demand. Thanks to streaming video and Connected TV, you can view the content you want when it fits in…
