Brands are increasing their use of native advertising to connect with consumers and build trust. These ads mimic a publisher’s or channel’s editorial look, but are focused more squarely on consumers’ interests and attention spans….
Adtaxi’s Digital Marketing Blog
The path from sales prospect to new customer can often feel like a long and winding journey. In between your customer’s initial contact with your company and the final purchasing decision, many smaller marketing interactions,…
By: Andrew Ransom As politics moves from TV and direct mail to targeted online messages, campaigns are struggling to find effective and competent partners to help them reach voters in the digital space. Because of…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
By: Andrew Ransom“Most ads I see are irrelevant to me.” “Ads aren’t very exciting.” As brand and agency advertisers, we are constantly hearing from users and our clients about poor ad experiences. Ads are being…
At the start of this year, Facebook announced an update to its News Feed algorithm, proclaiming that it wanted to give more priority to posts from friends and family that “spark conversations and meaningful interactions…
Every brand wants to put their advertisement in front of interested customers. Now, Google just made that easier. With a new targeting took, Customer Match, gives brands the ability to target specific customers based on…
