Google Analytics helps marketers identify the strength of their online marketing efforts. This indispensable tool is used worldwide by online marketers, corporate brands, marketing agencies, and high-profile bloggers to help them see if they are…
Adtaxi’s Digital Marketing Blog
Keeping up with digital marketing trends can be a hassle. Just as marketers get the hang of a new social media platform or mobile marketing tactic, the game changes. To stay up-to-date with evolving…
Every business wants a website that converts visitors into customers. But if your website isn’t impressive, your conversion rates won’t be either. To help brands drive conversions, here are three features every site should have:…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
While real time bidding has been widely adopted for over a decade, the concept of real time optimization has been slower to develop. But, there has been some recent and exciting progress. While the auctioning…
Programmatic RTB is a viable channel at every level of the marketing funnel. It can go out into the wild and find new customers, it can reach users who are in the market for a…
Marketers have known for generations that consumers trust objective editorials more than advertisements, but a recent Time, Inc. study shows that today’s consumers also trust custom content they know is paid for by brands. Marketers…
