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Adtaxi’s Digital Marketing Blog

Digital Dealer 21: ‘Video – the new showroom’

Our very own Brian Kroll and Google’s Kevin Lao spoke to a packed, “standing room only” crowd of about 200 attendees Tuesday morning in Las Vegas for Digital Dealer 21. The topic of the individual…

How Precise Advertising Drives Priorities into Purchases

Adtaxi’s methodology merges relentless focus with its clients’ real-world understanding of how their customers make purchasing decisions. By anticipating where customers are likely to be online as they proceed through a purchasing decision, Adtaxi clients…

The Real Work Starts When A Social Media Campaign Begins

Social media is exploding as a leading business advertising platform, but many marketers are still uncertain if their social media efforts are paying off. Social media spending is expected to make up 20 percent of…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Coming to a TV Near You (Eventually): Programmatic Advertising

TV advertising may soon evolve into something that more closely resembles a growing segment of Internet advertising – a programmatic model that relies more on technology and less on human prognostication to make media buys.

Measuring your output: the right analytics for content marketing

Your team may create the best content in your category, but who’s measuring its effectiveness? It’s time to get started using analytics tools to assess your content marketing efforts. Find some of the best ones…

How to Acclimate to Instagram’s Algorithm Changes

Remember when skeptics thought social media was a fad? Social media marketing is significant today, and even more so tomorrow. 90% of young adults ages 18 to 29 use social media (compared to just 35% of…

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