A common digital advertising strategy is to create pay-per-click (PPC) campaigns or paid search. This is when a business pays a certain amount to the group hosting the ad each time someone clicks on their…
Adtaxi’s Digital Marketing Blog
A/B testing, or split testing, is an essential strategy for marketers to identify the most effective digital assets for engaging audiences and driving conversions. By comparing different variations of emails, ads, landing pages, and more,…
Every customer matters, but returning customers hold a unique value that sets them apart. These loyal customers are vital for business success, and nurturing that relationship takes consistent effort and care. Your customer’s lifetime value…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Navigating the competitive world of ecommerce and retail requires more than just great products; it demands precision, adaptability, and a data-driven marketing approach. That’s where tools like Google’s Smart Bidding and Performance Max (PMax) campaigns…
Around 5.17 billion people in the world use social media, and businesses that can keep up with trends have the potential to reach hundreds of thousands, millions, or more of these active audience members. As…
Personalization is key to reaching your target audience, converting leads, and making sales, which is why 97% of companies deliver personalized experiences. Still, personalization has the potential to backfire when it comes to privacy. Gathering…
