Today’s ad campaigns move across more platforms, more formats, and more devices than ever before, making campaign pacing one of the hardest parts of managing media efficiently. Poor pacing happens when spend surges early, slows…
Adtaxi’s Digital Marketing Blog
Paid media platforms are generally very good at tracking clicks and form fills. What they can’t see (at least, not without some help) is what happens after a real-life human becomes a lead, walks into…
Artificial intelligence (AI) is causing significant changes to the world of marketing. Using AI marketing optimization, today’s marketers can now detect inefficiencies earlier than ever before, allowing them to closely track media spend and save…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Most ad platforms promise sharp targeting using their own audience data, but in practice, that data only shows part of the picture. Platforms can tell you which users click, what they watch, or what they…
Digital attribution is valuable for the channels you use online and makes your marketing attribution strategy feel straightforward. However, it’s a mistake to overlook offline touchpoints and data, which can help explain your customers’ journeys…
Meta performance depends on the quality of the conversion signals advertisers send back to the platform. Browser-based pixel tracking, a mainstay for many years, once provided sufficient data for optimization. However, with changes in privacy…
