Working in marketing, you already know that there are many different channels you can use to drive brand awareness and connect with new customers. It’s also the case that each of these channels has to…
Adtaxi’s Digital Marketing Blog
Marketing has always been built on the idea of being predictable. For a long time, teams worked as separate units, focusing on their own specific tasks and passing work down a long, one-way line. For…
Marketing measurement used to feel fairly straightforward. You launched campaigns, tracked results, adjusted budgets, and repeated what worked. The tools weren’t perfect, but the logic was familiar. AI has changed that rhythm. Today, much of…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Offline attribution has a bit of a reputation problem. For years, it’s been treated as confusing, unreliable, or simply not worth the effort — some marketers might even assume that if a conversion can’t be…
If you haven’t heard of suppression lists, you need to learn more about them and integrate them into your strategy. Why? Suppression lists are among the easiest ways to reduce media waste, and when you…
Paid search is among the most efficient ways to market digitally. This is because when someone types a query into a search engine, they’re already looking for someone to solve a problem, answer a question,…
