Most shoppers don’t think in terms of “channels” — they simply want to find a product and buy it with as little friction as possible. An omnichannel strategy is about meeting customers where they are…
Adtaxi’s Digital Marketing Blog
Most renters don’t lease an apartment the first day they see it — they tend to browse, talk things over, and compare before settling on a place that’s right for them. Retargeting ads keep property…
Pay-per-click (PPC) advertising gives marketing teams a lot of flexibility, but to see how that benefits you, you need to know how pricing and budgeting work. You’ll need to have a better understanding of bidding…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Most performance data is used to answer very specific questions: Which ad drives more clicks? Which keyword lowers cost per lead? Which creative improves our conversion rates? These are useful questions at the campaign level,…
Search is one of the most efficient places to start your performance media strategy. It helps you capture users who are already looking for solutions and convert existing demand into results for your brand. Unfortunately,…
Today’s ad campaigns move across more platforms, more formats, and more devices than ever before, making campaign pacing one of the hardest parts of managing media efficiently. Poor pacing happens when spend surges early, slows…
