Unlike search or paid social, CTV doesn’t invite an immediate click; customer actions often come later on a phone, a laptop, or in a store, which makes CTV’s influence harder to see if you rely…
Adtaxi’s Digital Marketing Blog
Last-click attribution is designed to give the highest value to the last trackable action before a customer converts. The problem with this arrangement is that it’s most common that a user would convert from retargeting…
– Nearly 9-in-10 U.S. adults now use streaming or Connected TV,solidifying digital video as the mass-reach platform – – PLUS: The average household subscribes to three paid streaming platforms; digital video ads turn attention into…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
As third-party audience data becomes less dependable, brands that rely on it alone are seeing weaker results. The solution is more accurate inputs, and (unsurprisingly) the strongest input available is your brand’s own first-party data….
Google Ads is a powerful tool, but it needs the right data to function properly. Your marketing team may already rely on the tool’s automated bidding and conversion tracking, but did you know that your…
Performance Max is designed to get Google as many “conversions” as possible for a given budget. It doesn’t focus on keywords or search queries; instead, it looks at signals — audiences, past behavior, locations, device…
