Did you know that most marketers (78.4%) use last-click attribution and web analytics to measure how effective their media is? If your team also uses last-click attribution, then you may already know that it’s not…
Adtaxi’s Digital Marketing Blog
Connecting your real-world marketing efforts with the online environment can be tough, but offline attribution models are necessary if you want the full picture of your customer journey and experience. With offline attribution, you can…
People don’t necessarily open TikTok looking to shop for products; they open it to relax, laugh, learn something new, or unwind. That difference matters when it comes to how marketers measure ad impact on the…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Interest in the commercials now rivals interest in the game, making ads nearly as compelling as the action PLUS: Streaming overtakes CTV as primary viewing method this year DENVER, CO (January 29, 2026)— Adtaxi, one…
We all saw the news: OpenAI is officially introducing ads to ChatGPT. For digital marketers, this feels like a pivotal moment. A new inventory source on one of the fastest-growing platforms in history. The temptation…
The world of digital marketing moves quickly, making it essential to keep your strategies up to date. What delivered results last year may fall short today as technologies advance and customer habits change. A forward-thinking…
