When used correctly, first-party data allows retailers to thrive on and offline by providing more relevant, personalized, effective ads to users across all marketing channels. But, according to nearly two-thirds of marketing executives, applying these…
Adtaxi’s Digital Marketing Blog
Google Adds Historical Query Data for Impressions Without Clicks Google has updated their search reports to include historical query data that received impressions but no clicks. Previously, only searches that received clicks were reported on…
The COVID-19 pandemic forced a sea of change in the way companies market themselves and their products. With the accelerated rise in ecommerce and remote shopping, digital marketing strategies quickly became the focus for brands…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Facebook Bug Results in Uncounted Conversions On August 30, 2021, Facebook alerted advertisers and tech partners that a bug had been identified in their system earlier in the month. Conversion metrics for iPhone 12 users…
With so much business being conducted online, having a social media presence is a must for brands of all sizes. While social media has become an essential way for businesses to promote themselves, its ability…
Cannabidiol (CBD) in all its various forms is growing more commonplace with everyday internet users seeking relief from aches, pains, and mental strife. While marketing CBD products on social media platforms has long been a…
