Marketing measurement used to feel fairly straightforward. You launched campaigns, tracked results, adjusted budgets, and repeated what worked. The tools weren’t perfect, but the logic was familiar. AI has changed that rhythm. Today, much of…
Adtaxi’s Digital Marketing Blog
Offline attribution has a bit of a reputation problem. For years, it’s been treated as confusing, unreliable, or simply not worth the effort — some marketers might even assume that if a conversion can’t be…
If you haven’t heard of suppression lists, you need to learn more about them and integrate them into your strategy. Why? Suppression lists are among the easiest ways to reduce media waste, and when you…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Paid search is among the most efficient ways to market digitally. This is because when someone types a query into a search engine, they’re already looking for someone to solve a problem, answer a question,…
The stream of comments, photos, and videos posted each day to social media is virtually endless. While it might be easy to write off this constant stream of information as mostly background noise, buried beneath…
It’s possible to use connected TV advertising (CTV) to lower paid search cost-per-lead (CPL) by investing in it as a high-impact awareness tool. It can be used to improve branded search volume and to retarget…
