Facebook Bug Results in Uncounted Conversions On August 30, 2021, Facebook alerted advertisers and tech partners that a bug had been identified in their system earlier in the month. Conversion metrics for iPhone 12 users…
Adtaxi’s Digital Marketing Blog
January is prime New Year’s resolution season, which means it’s a big month for fitness brands, supplement suppliers and local gyms. With pandemic safety measures still limiting gym access for many, 2021 will likely be…
Paid search, or PPC, has long been thought of as a lower-funnel solution, and for good reason. Landing that top spot on Google is a prize worth paying for. Sometimes brands will place their paid…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Search platforms are expanding beyond traditional keyword searches to include more visual components to boost ecommerce. While some of this transition can be explained by months of COVID-19 precautions forcing more people inside and pushing…
Facebook Changes Ad Perspective Advertisers have long been challenged, and often frustrated, with Facebook’s ad criteria on image and text ratio. Based on preferred customer experience, Facebook has enforced a strict policy that images need…
Generation Z Recalls Video Ads within Two Seconds of Viewing It’s no secret marketers are tasked with capturing dwindling attention spans. However, according to a new study by Snapchat and Kantar, audiences may be retaining…
