Google Changes Search Google is changing the way people search online with its new continuous scrolling. For a more seamless experience, users will no longer need to click to the next page of results once…
Adtaxi’s Digital Marketing Blog
Google Adds Historical Query Data for Impressions Without Clicks Google has updated their search reports to include historical query data that received impressions but no clicks. Previously, only searches that received clicks were reported on…
Facebook Bug Results in Uncounted Conversions On August 30, 2021, Facebook alerted advertisers and tech partners that a bug had been identified in their system earlier in the month. Conversion metrics for iPhone 12 users…
Free Digital Marketing Campaign Audit
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January is prime New Year’s resolution season, which means it’s a big month for fitness brands, supplement suppliers and local gyms. With pandemic safety measures still limiting gym access for many, 2021 will likely be…
Paid search, or PPC, has long been thought of as a lower-funnel solution, and for good reason. Landing that top spot on Google is a prize worth paying for. Sometimes brands will place their paid…
Search platforms are expanding beyond traditional keyword searches to include more visual components to boost ecommerce. While some of this transition can be explained by months of COVID-19 precautions forcing more people inside and pushing…
