Programmatic still works and has a powerful impact on the market but all programmatic is not created equal. Great results require attention to detail when it comes to campaign set up, audience targeting and optimization…
Adtaxi’s Digital Marketing Blog
In the first part of our blog series, we discussed the basics of retargeting ad campaigns and the foundational knowledge required to be effective. Now, we’ll look over the other channels in-depth that brands can…
How many times have you found yourself searching for something you need online, but get distracted — the dog barks, the baby’s crying, maybe even a random thought pops into your head and you no…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Goals that can be measured are goals that can be improved upon. Successful marketing campaigns within your company may vary in purpose and complexity, but key performance indicators (KPIs) are the driving force behind them…
This is the time of year where digital marketers tend to start looking past the holiday season in an effort to glimpse which game-changing innovations the future might have in store. As documented previously, nearly…
Programmatic ads have long been considered a top-of-funnel solution. They often exist on the peripheral of our attention. Banner ads scroll by as we read through articles, we tune out audio ads between songs on…
