Marketers are always looking for the sweet spot between ad personalization and data privacy. With new privacy regulations impacting several go-to digital targeting techniques over the past few years, contextual targeting has reclaimed its place…
Adtaxi’s Digital Marketing Blog
We talk a lot about meeting your customers where they are online, but what does that mean exactly? For digital marketers, finding the natural connection between a specific audience’s online activity and their potential interests…
Providing audiences with relevant, beneficial ads without overstepping the bounds of privacy is a delicate process. You don’t want your brand’s hard-earned reputation to fall on the deaf ears of uninterested customers, but for better…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
A well-curated data feed makes for a great user experience. Keeping your feed updated with detailed information means you can be confident all the work you’ve poured into developing great products, web pages, and marketing…
Analyzing the detailed data found within Google Analytics (GA) can show marketers what products drive the most sales, which audiences respond most favorably to your brand, and where customers tend to fall off the path-to-purchase….
Marketers are continually inundated with news of increasing privacy measures being put into place by major digital players like Google and Apple. It’s no longer enough to just simply prepare for the cookieless world; brands need…
