Content establishes brand credibility and builds rapport with customers at every stage of the buyer journey, giving them the information they need to trust your brand and its products. But if no one can find…
Adtaxi’s Digital Marketing Blog
Third-party cookies are going away as part of Google’s attempt to create new internet privacy standards that put the control over user data back into the hands of the very users who produce it. In…
The ban on third-party cookies is going to have a significant impact on those working with programmatic advertising. It will no longer be possible to target and track users with third-party cookies, which means you…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The days of shopping exclusively in-store are behind us, but suggesting that “everybody shops online” falls far short of accurately describing today’s retail landscape. The reality is much more complex, with shoppers actively researching online…
This year has brought with it a number of changes in digital marketing and data privacy. The need for protection of personal information has led several U.S. states to enact comprehensive privacy legislation aimed at…
Whenever the goal of a campaign is to increase brand awareness or overall site traffic, it’s likely you’re going to be strategizing toward the top of the marketing funnel. Targeting users who are not yet…
