Digital Digest
The COVID-19 pandemic propelled ecommerce to unprecedented heights: a whopping $861 billion was spent online by U.S. consumers in 2020. According to a recent forecast from eMarketer, that figure will grow to $933 billion by…
When used correctly, first-party data allows retailers to thrive on and offline by providing more relevant, personalized, effective ads to users across all marketing channels. But, according to nearly two-thirds of marketing executives, applying these…
The COVID-19 pandemic forced a sea of change in the way companies market themselves and their products. With the accelerated rise in ecommerce and remote shopping, digital marketing strategies quickly became the focus for brands…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Cannabidiol (CBD) in all its various forms is growing more commonplace with everyday internet users seeking relief from aches, pains, and mental strife. While marketing CBD products on social media platforms has long been a…
Whether you’re building a digital marketing playbook from scratch or refining your current process for growth, there are a few foundational components every brand should be aware of when taking on the digital marketplace. Here’s…
It’s the big question that businesses of all sizes must ask: “How much should I spend on advertising?” While answering this question is vitally important, it may be particularly challenging. Businesses and brands are reevaluating…
