Digital Digest
Attribution tells the story of your customer’s journey from brand discovery to final sale. As such, the right attribution model is crucial to efficient digital ad spending. Fine-tuning your online attribution methodology unveils where customers…
Marketers have many ways of fine-tuning campaigns in order to make them as successful as possible. Getting the most out of your digital campaigns requires a bidding strategy aligned with your campaign’s specific goals. PPC…
Holiday season 2022 is here, and with it a crucial period for advertisers looking to move products even as economic and supply chain challenges persist. The closing months of the calendar year are generally a…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
There’s no shortage of innovation when it comes to getting the right ads in front of the right audiences. New social media channels emerge, as do new search tactics, user preferences, and methods of using…
Get ready, there are new changes in Meta coming soon! Starting October 12th, Special Ad Category campaigns will no longer be able to use Special Ad Audiences, a tool utilized to further reach target audiences…
With billions of monthly active users and millions of active business pages, Facebook is an important place to be for ecommerce businesses. But just being on Facebook isn’t enough to grow your audience of potential…
