Digital Digest
Online privacy is a growing concern among everyday consumers. As more personal details become available online, the risk of identity theft, fraud, or other nefarious actions naturally rises. While advertisers’ access to private data can…
Merging tried-and-true marketing methodologies in new digital environments is a tricky business. In the age of data privacy regulations and swiftly changing customer preferences, where does programmatic advertising fit in? As a frequently used tool…
Over the last three years, most retailers have dealt with changes in the market caused by the pandemic. From issues with the supply chain to changes in the way people work, there are many reasons…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
The leap to GA4 draws ever nearer, and along with it comes the need to quickly get marketing departments on board with a host of new tools and reporting features. GA4 caused some initial confusion…
There’s always something new to try in digital marketing, and the variety of available platforms and channels available has created a digital environment where companies can constantly experiment with new techniques and see what resonates…
Perhaps the single most important data point for determining ad campaign success is conversions. Though tracking, attribution, and measuring online and offline conversions may never be 100% accurate, advancements in tracking technology have made following…
