Cost-per-click (CPC) is a core metric for any paid ad campaign. It helps you understand your ad spend, learn who’s engaging with your ads, and make sure you’re getting in front of the right audience….
Adtaxi’s Digital Marketing Blog
When two companies combine their marketing efforts, the result can be far greater than what either could achieve alone. This is the core principle of co-marketing, a strategic alliance that allows brands to pool resources,…
Every click, every sign-up, every purchase — it all starts with the call-to-action (CTA). While it may seem like a small detail in your overall strategy, it’s the critical link between your content and your…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The marketing landscape has been disrupted by many technologies, but artificial intelligence (AI) stands out as a true game-changer. For digital marketers, AI isn’t just another valuable resource—it’s the difference between thriving in a competitive…
Success on Google Ads hinges on several key components, not just quality score. That’s not to say quality scores should be ignored, but while quality scores account for some key metrics such as expected CTRs…
When the economy takes a downturn, cutting advertising budgets often feels like the quickest way to tighten the budget. On the surface, it seems like a practical short-term solution—but history and data consistently tell a…
