Digital Digest
Social media plays an important role in today’s digital marketing campaigns, and savvy marketers must use every possible advantage to capitalize on the medium’s popularity. Good social media strategy goes beyond creating eye-catching visuals, using…
Advertisers put a lot of work and creativity into developing new digital marketing strategies. Like you, your competitors are in a constant state of experimentation and data analysis, always with the aim to further optimize…
With 1.54 million nonprofit organizations registered with the IRS, there is a lot of competition for donors. Relying solely on traditional tactics won’t be enough to help your nonprofit stand out and fundraise to its…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
The sports marketing umbrella is vast. Ticket sales and live sporting events stand out as the most obvious examples of sports marketing at work, but the term also includes promotional sponsorships, sports broadcast media, branded…
By all appearances, the sweeping privacy updates that so abruptly reshaped the past year in digital media aren’t finished yet. Between Apple allowing iOS users to opt out of advertiser tracking in 2021 and Google…
Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend…
