Pay-per-click (PPC) advertising gives marketing teams a lot of flexibility, but to see how that benefits you, you need to know how pricing and budgeting work. You’ll need to have a better understanding of bidding…
Adtaxi’s Digital Marketing Blog
Most performance data is used to answer very specific questions: Which ad drives more clicks? Which keyword lowers cost per lead? Which creative improves our conversion rates? These are useful questions at the campaign level,…
Today’s ad campaigns move across more platforms, more formats, and more devices than ever before, making campaign pacing one of the hardest parts of managing media efficiently. Poor pacing happens when spend surges early, slows…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Paid media platforms are generally very good at tracking clicks and form fills. What they can’t see (at least, not without some help) is what happens after a real-life human becomes a lead, walks into…
Digital attribution is valuable for the channels you use online and makes your marketing attribution strategy feel straightforward. However, it’s a mistake to overlook offline touchpoints and data, which can help explain your customers’ journeys…
Google Ads is a powerful tool, but it needs the right data to function properly. Your marketing team may already rely on the tool’s automated bidding and conversion tracking, but did you know that your…
