Navigating an all-new UI takes practice, even with one designed to be as intuitive as Google’s newest analytics platform. Advertisers should continue to familiarize themselves with a few of Google’s key upgrades, both to the…
GA4 has a lot to offer when it comes to collecting user behavior and conversion data. Among GA4’s most powerful features is the ability to create what Google terms custom “events,” which enable advertisers to…
Improving online data privacy has been a goal of Google for a while, which is why the company developed the Privacy Sandbox initiative. The initiative is just a few months away from implementation and Google…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Anticipating consumer demand is one of those tricky challenges advertising has yet to perfect. Though digital marketing tools and insights – and access to big data in particular – have done their part to optimize…
The days of shopping exclusively in-store are behind us, but suggesting that “everybody shops online” falls far short of accurately describing today’s retail landscape. The reality is much more complex, with shoppers actively researching online…
The start of 2023 brought with it a number of changes in digital marketing and data privacy, one of those changes being the introduction of state-specific privacy regulations that will soon take effect. In five…
Kudos from our Clients
Our partnership with Adtaxi has been just that—a partnership. From the very first strategy session, Adtaxi sought to understand our unique position in the nonprofit world and went to great lengths to craft a digital marketing plan that felt natural for our organization. As a result of them spending time learning our organization, our audiences, and our goals, we have seen extraordinary results from our work together. I greatly appreciated how Adtaxi manages our partnership.
International Nonprofit Organization
Adtaxi has been a great agency extension and partner for our digital media advertising needs. The team is personable, responsive, effective, and have been an integral contributor in our client campaign successes.
As an advertising coordinator for an NFL team, it is not uncommon to have many projects going on at once. Fortunately, we partner with Adtaxi for all our digital marketing efforts, and Adtaxi over delivers regardless of the specific goals of each project. The team has been great to deal with, they execute, they are flexible, and they never fail to deliver real results time after time.
I've been working with Adtaxi for 3 years, and I've seen excellent results on our digital marketing campaigns. The communication with them is A+ and always prompt when you want to make a campaign/ad change or set up a meeting. I speak with them weekly, and it's a phone call that I enjoy having during my very busy work day.
My team at Adtaxi has never let me down. They are innovative and forward-thinking, and help my company maneuver through all the digital marketing avenues there are to create awareness and ultimately conversions to increase our bottom line.
Auto Parts Retailer