Digital Digest
The days of shopping exclusively in-store are behind us, but suggesting that “everybody shops online” falls far short of accurately describing today’s retail landscape. The reality is much more complex, with shoppers actively researching online…
This year has brought with it a number of changes in digital marketing and data privacy. The need for protection of personal information has led several U.S. states to enact comprehensive privacy legislation aimed at…
Whenever the goal of a campaign is to increase brand awareness or overall site traffic, it’s likely you’re going to be strategizing toward the top of the marketing funnel. Targeting users who are not yet…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
One crucial step Google is taking in 2023 and beyond is the move toward preserving and protecting user data. Since cookies will soon be a thing of the past, marketers like yourself need to start…
Today’s marketers are accustomed to using data to guide digital marketing campaigns. However, growth marketers take data analysis to the next level by testing new tactics and channels to not only reach more customers but…
There are few areas of business that remain unaffected by artificial intelligence (AI). Marketing teams — and digital marketing teams in particular — have been using AI for the past several years as a tool…
