When new brands dive headfirst into bottom-of-funnel (BOF) campaigns on Meta to chase quick sales, it’s a misstep I’ve seen far too often. While it’s tempting—revenue is the endgame, after all—this approach can backfire, particularly…
Adtaxi’s Digital Marketing Blog
The way customers interact with brands is evolving at an incredible pace. Today, it won’t just be about selling a product; it will be about crafting meaningful experiences that guide customers seamlessly from their first…
Retargeting, often referred to as remarketing, is a powerful strategy for re-engaging potential customers who’ve previously shown interest in your brand. By targeting these individuals, you can encourage them to revisit your site and complete…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
LinkedIn holds something of a unique place among the larger social platforms, emphasizing professional connections and careers while still leaving space for more personal news and insights. Marketing on LinkedIn is a balancing act. In…
The 2025 tax season is here, presenting a unique opportunity to explore how financial professionals can effectively market themselves while growing their businesses. Unlike many industries, accountants and certified public accountants (CPAs) face a dual…
Navigating the competitive world of ecommerce and retail requires more than just great products; it demands precision, adaptability, and a data-driven marketing approach. That’s where tools like Google’s Smart Bidding and Performance Max (PMax) campaigns…
