Digital Digest
The most important goal for ecommerce sites is to reach the largest audience of highly-motivated buyers as possible, and a good SEO strategy is instrumental in achieving this goal. A properly optimized site is easier…
Search engine optimization (SEO) impacts the behind-the-scenes mechanism that generates results whenever a user conducts a search. Every search is a bit like someone asking for directions, and the results page is where businesses position…
Search engine marketing (SEM) is one of the most popular marketing strategies used to increase the visibility of a business online. It’s the driving force behind your website appearing at the top of search results…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Marketers work hard to make digital content shareable and shoppable, but no campaign even gets off the ground without first being visible. Search engine optimization (SEO) refines how easily-discoverable your content is to relevant searches…
Paid search, or PPC, has long been thought of as a lower-funnel solution, and for good reason. Landing that top spot on Google is a prize worth paying for. Sometimes brands will place their paid…
Brands are always on the lookout for ways to reach new audiences, increase campaign effectiveness, and establish their online presence. But when it comes to entirely new platforms, it can be tempting for digital advertisers…
