Digital Digest
It’s no surprise that politics is getting social. As Americans become increasingly more polarized with their stances, they are also more willing to voice their opinions and seek out like-minded people to discuss important issues….
Snapchat’s interactive and fun visual nature has always meant interesting opportunities for advertisers. From holiday-themed promotional filters to app install ad games, Snapchat, with 186 million users, continues to open avenues for advertisers to reach…
Businesses of all sizes know they need an engaging messaging to stand out in the hustle and bustle of the holiday season. With shoppers being heavily influenced by a brand’s social media presence, marketers are…
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Facebook has announced that large-scale changes will be forthcoming for certain Facebook advertisers as a result of a settlement in March of this year with the American Civil Liberties Union (ACLU) and others about Facebook’s…
Most marketers know including social media is a necessity but when it comes down to crafting a strategy, many don’t know where to start. Simply being present on the various platforms isn’t enough. It’s important…
Marketing on social media today requires a unique set of skills, attentive and conscientious to the consistently changing interests of your audience. Algorithm changes and new features for businesses are constantly evolving. It’s important to…
