
Digital Digest
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When it comes to social media advertising, many brands turn to Facebook. It might be one of the oldest social channels, but its audience continues to grow, with two billion users worldwide in 2017. Facebook…
If you post it, will they come? That’s the question many auto marketers are asking as they face a deluge of social media marketing options that promise huge audiences, but not necessarily direct sales. Worse…
Do you know how social media affects your sales? Research shows just 13 percent of marketers can quantify the effect social media has on their business. While every platform offers a series of metrics to…

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Funeral homes have a tough job. Given the sensitive nature of the business, the industry does face some marketing challenges. However, these challenges shouldn’t keep a funeral director from using marketing tools such as…
Social media has significantly impacted the way car shoppers connect with dealerships. With almost a quarter of new-vehicle shoppers using social media for research in 2016, we can assume that percentage has increased even more in the last 2 years. That’s why dealerships…
Before you launch your next social advertising campaign, make sure you have the tools in place to determine if your ads are doing what they’re supposed to do. By tracking certain key performance indicators (KPIs),…
