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Adtaxi’s Digital Marketing Blog

These KPIs Are Critical for Digital Marketing

If you’re not tracking key performance indicators (KPIs) to determine where your digital marketing efforts are paying off (or aren’t), your campaigns are never going to improve. Without analyzing a campaign’s effectiveness, you’re essentially settling…

Perfect Harmony: Blending Omnichannel Marketing and SEM

For companies doing multichannel marketing, there may be one person who focuses on in-store signage and print ads, one who writes blogs and e-newsletters, another who works on the website, and yet another who works…

Benefiting From Omnichannel Marketing in Retail

Today, 77 percent of Americans own smartphones, half own tablets, and about 80 percent own a desktop or laptop, according to a 2017 Pew Research Report. With such a wide variety of devices on which…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

4 Things to Know About Programmatic Advertising

Programmatic advertising may be the Holy Grail advertisers have been seeking for decades. It allows you to put your ads in front of only your target customers without paying for people who aren’t potential buyers.In…

Adtaxi Takes Home Third Place at INMA Global Media Awards

FOR IMMEDIATE RELEASEContact: Kari Arneson 646-695-7042 kari@rosengrouppr.com —Agency Recognized in ‘Best Marketing Solution for an Advertising Client’ Category— DENVER (June 2, 2017) – Adtaxi, a leading and innovative digital marketing agency, won the third-place spot…

Must-Track Key Performance Indicators for Social Advertising Campaigns

Before you launch your next social advertising campaign, make sure you have the tools in place to determine if your ads are doing what they’re supposed to do. By tracking certain key performance indicators (KPIs),…

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