Digital Digest
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TikTok, an app designed to share short videos, has become a force to be reckoned with. It’s currently available in over 160 countries and has around 121.5 million American users. Brands love TikTok for its…
Social media can boost traffic, increase sales, and build customer relationships. A recent survey found that social media was the top marketing channel in 2023, with most industry professionals using it in their digital campaigns….
The resource gap is rapidly narrowing, but the implementation gap will remain These are exciting times. Throughout human history, there have been many technological milestones, but nothing in the last 40+ years compares to where…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Google is once again making headlines. Just as the digital marketing community was settling down after the announcement to delay third-party cookie deprecation, the search engine giant is in the spotlight and under scrutiny due…
It’s been nearly 50 years since the invention of the first ecommerce platform. That (roughly) half-century of progress witnessed Amazon.com evolve from a digital bookstore to a dominant marketplace, innovations like eBay, WordPress, YouTube, and…
Understanding the world of cost-per-click (CPC) advertising is an effective way to optimize how much you spend on ads, gather data on who takes action after clicking an ad, and ensure you’re reaching a large…