Digital Digest
Is search engine optimization important for your company’s overall marketing strategy? Of course, it is! SEO is all about positioning a company’s content and ads at the top of search results so more consumers find…
Anyone who’s seen “The Social Network” has a good idea of Facebook’s inception and meteoric rise in popularity. Today, the social network connects men and women of all ages, with nearly 70 percent of all…
Forecasters are predicting 2018 could be a record year for political ad spending, with hundreds of congressional and gubernatorial races likely to push advertising totals into the billions of dollars. With a rapidly changing political…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
In mid-February, Google launched an ad blocker in its Chrome browser that would block certain low-quality ads like flashing ads, pop-up ads, large animated ads, and others from appearing on websites. It’s part of Google’s…
Two of the key measuring sticks for advertisers running online ad campaigns are click-through rates and view-through conversions. Of the two, view through conversions are more important to advertisers, yet both metrics are used interchangeably…
Is yours one of the three million businesses that advertise on Facebook? The social media giant has a lot of ad power, not just because of its expansive reach, but because Facebook gives marketers the…
