Digital Digest
Recently, Facebook announced it was removing more than 5,000 options for ad targeting in an effort to protect users from discriminatory advertising. Paired with Facebook’s spring announcement about the changes in custom audiences, this development…
More than 80 percent of all digital display ads in the U.S. will be purchased this year through automated channels, according to eMarketer. One area that’s exploding with ad spending in this direction is on programmatic…
DENVER (October 17, 2018)—Hear, hear! Adtaxi—one of the nation’s fastest-growing digital marketing agencies—is the winner of this year’s Digiday Worklife Award in the category of “Most Passionate Employees at an Agency.” Presented annually, the Digiday Worklife…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Where targets live, work, shop, and are willing to travel to obtain a particular product or service all play an important part in how advertisers market to them. That’s why advertisers need to harness the…
Today’s digital media advertising opportunities are more niched, numerous, and fragmented than ever before. Key target audiences are scattered on streaming TV outlets, online video sites, social media platforms, cable TV and elsewhere. The goal…
Native advertising is more powerful than you may realize. This form of advertising is like a chameleon — a piece of advertising that seamlessly fits into its environment, whether that’s social media, a video channel…
