Digital Digest
As people “cut the cord” and abandon cable for streaming media services, a new cord is taking its place. Over-the-top (OTT) devices including Chromecast, Roku, smart TVs, Apple TV, gaming consoles (PS4), or streaming stick…
Holiday Shopping Sees Record Start The results are in and the official start to holiday shopping started with a bang. Despite the shortened season, shoppers were ready to go with a record breaking 190 million…
Snapchat’s interactive and fun visual nature has always meant interesting opportunities for advertisers. From holiday-themed promotional filters to app install ad games, Snapchat, with 186 million users, continues to open avenues for advertisers to reach…
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Brands Opt Out of Black Friday While Black Friday is still one of the most anticipated shopping days of the year, a shift in consumer mindfulness may be reshaping post Thanksgiving shopping. As shoppers are…
With paid search accounting for over 50% of digital ad spend in the travel industry, it’s critical for advertisers to make sure their campaigns are well optimized in order to remain competitive and produce results….
Google Elects for Tougher Ad Policies The political race may be getting more heated between advertising platforms than it is between candidates. On the heels of recent announcements by Twitter and Facebook concerning their political…
