Digital Digest
You’ve integrated Google Analytics and AdWords, and created a few conversion goals. Now what? Let your data do the work of evaluating ad performance by defining and monitoring conversion success. Defining Success With Google Analytics…
Optimizing a website for conversion starts with tracking conversions, and that’s where Google Analytics Goals comes into play. Goals helps to measure the important events users complete on your site (such as completing a purchase…
As the most widely used web analytics service on the internet, Google Analytics offers website marketers world-class traffic analysis tools at no cost. While enterprise users may wish to upgrade to the fee-based Analytics 360,…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Say goodbye to data brokers and hello to a new way of reaching consumers. On March 28, 2018, Facebook announced it is banning third-party data targeting starting Sept. 30. The announcement sent a wave of…
Businesses everywhere are realizing the immense power of online video advertising. And there’s no more effective way to advertise with video than on Google’s video channel, YouTube, which has been around since 2005. It’s tough…
Brands are increasing their use of native advertising to connect with consumers and build trust. These ads mimic a publisher’s or channel’s editorial look, but are focused more squarely on consumers’ interests and attention spans….
