Regional brands have relied on traditional radio to establish a local presence for decades now — and while it remains a viable way to reach a general audience, it often lacks precision. When a regional…
Adtaxi’s Digital Marketing Blog
Host-read sponsorship is a fairly common part of podcasts. They feel personal and native, align with the podcaster’s audience, and have the potential to drive engagement. What they don’t do well, though, is scale. They’re…
In the current era of search advertising, there is a common misconception that machine learning has made account structure less important. Many marketers assume that if they provide enough budget and creative assets, the bidding…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The digital advertising landscape has undergone a fundamental shift. As privacy regulations tighten and traditional third-party cookies are phased out, the historical methods for tracking and targeting users have become less reliable. For marketers, this…
In search advertising, what you choose not to target is often as important as the keywords you select. Even with sophisticated bidding algorithms, a significant portion of many budgets is lost to low-intent queries, irrelevant…
New research reveals pocketbook issues dominate voter priorities, as digital media proliferates as the leading source for political engagement and news -PLUS: Consumers remain cautious about brands engaging in political or social debates- DENVER, CO…
