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Marketing Strategies To Explore in 2024

Marketing Strategies To Explore in 2024

Are you still trying to decide on the marketing techniques you’d like to bring into the New Year? 2024 isn’t going to be a repeat of 2023, and there are significant changes that you need…

Why Work With a Google Partner?

Why Work With a Google Partner? 

Working with a Google Partner or Google Premier Partner gives your company an edge over the competition. At Adtaxi, we’re proud that in 2023, we have achieved our 9th year of being a Google Premier…

2401-mr-privacy

New Study: Over One-Third of Business Professionals Not Ready for Third-Party Cookie Elimination

– 89% of consumers claim to pay attention to privacy practices, prioritizing data security over personalized content –  PLUS: Website analytics emerge as the dominant data collection method for marketers with three-fourths acknowledging usage DENVER,…

Free Digital Marketing Campaign Audit

Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?

Digital Marketing Predictions To Watch This Year

This Year’s Top Digital Marketing Predictions

Many trends that helped you keep that competitive edge in 2023 continue to develop this year, providing essential insights for your strategic planning. With the advancement of AI and the growing desire for human connection,…

Ecommerce and retail brands are always seeking new ways to reach their target audiences with relevant branded content. Connected TV (CTV) has emerged in recent years as an effective medium for extending brand reach to qualified viewers, gathering detailed analytics and insights, and driving cost-effective digital ad campaigns. Today we dive into the reasons ecommerce and retail advertisers need CTV to succeed in today's market, the key challenges these industries face, and CTV strategies every ecommerce and retail brand can quickly implement. Common CTV Challenges Facing Ecommerce and Retail The art of reaching the right user at the right time — and with the right messages — can prove intimidating for brands still transitioning from brick-and-mortar operations to the online marketplace. As more consumers turn to online shopping for its convenience and variety, more brands emerge to obscure the market with virtually endless product offerings, making it difficult to stand apart from the competition. CTV is one solution to this problem, offering brands an opportunity to engage audiences through content they’ve already elected to view. With more eyes on streaming services than ever, it tracks that CTV ad spend continues to outpace projections. Brand marketers should also be prepared to invest in high-quality creative and precise targeting to stand out in a field growing increasingly crowded — CTV isn’t the secret marketing weapon it once was. Creating engaging and relevant video content requires time and resources, which can require significant investment for brands unaccustomed to running video ads online. However, high-quality video content designed for CTV campaigns can easily be repurposed to fit the needs of other channels. Why Ecommerce and Retail Brands Need CTV One of the main benefits of CTV is its ability to reach a highly targeted audience. With CTV, brands can target specific demographics, interests, and behaviors to connect with users matching their ideal customer profile. This degree of specificity is far beyond the capabilities of traditional TV advertising, making CTV a powerful tool for brands in virtually any vertical. CTV campaigns also provide detailed insights into consumer behavior. Brands can track who sees their ads, how long they watch, and whether they’re taking action as a result of the ad’s messaging. This data informs and refines strategies and campaigns for improved results — not just through CTV, but across all channels and platforms. Lastly, CTV is widely considered a cost-effective advertising solution compared to traditional TV advertising. With CTV, brands can reach customers with precision targeting and reduce wasteful ad spend. What Makes a Good CTV Campaign? There are a handful of common traits today’s best-performing brands share when winning over customers with CTV advertising: Invest in high-quality video content. Consumers expect video content that is both engaging and relevant to their interests. Brands that can create a video that resonates with their target audience are likely to see success with CTV advertising. Base CTV targeting and messaging in data. By carefully monitoring ad performance, brands can hone their targeting parameters and creative assets for better results. This data can also be used to identify new opportunities and trends to stay ahead of the competition. Integrate CTV advertising with other marketing channels. Brands that integrate CTV advertising with social media and email marketing can create a more cohesive experience for new customers — and maintain a consistent brand voice throughout their marketing efforts. Partner with an experienced CTV advertising agency. A good agency can provide expertise and guidance on how to create effective CTV campaigns, helping brands maximize their advertising spend and achieve their marketing goals. CTV is quickly becoming an essential advertising tool for ecommerce and retail brands. While CTV may pose some initial challenges to brands new to targeted video or the broader digital ad environment, those that invest in high-quality CTV campaigns and work with experienced partners can generate a healthy ROI. By adopting a proactive approach to CTV advertising, brands position themselves for success in the years ahead.

Why Ecommerce and Retail Brands Should Be Running CTV

Ecommerce and retail brands are always seeking new ways to reach their target audiences with relevant branded content. Connected TV (CTV) has emerged in recent years as an effective medium for extending brand reach to…

How To Create a Content Promotion Strategy That Works

How To Create a Content Promotion Strategy That Works

Content establishes brand credibility and builds rapport with customers at every stage of the buyer journey, giving them the information they need to trust your brand and its products. But if no one can find…

Kudos from our Clients

Our partnership with Adtaxi has been just that—a partnership. From the very first strategy session, Adtaxi sought to understand our unique position in the nonprofit world and went to great lengths to craft a digital marketing plan that felt natural for our organization. As a result of them spending time learning our organization, our audiences, and our goals, we have seen extraordinary results from our work together. I greatly appreciated how Adtaxi manages our partnership.

International Nonprofit Organization

Adtaxi has been a great agency extension and partner for our digital media advertising needs. The team is personable, responsive, effective, and have been an integral contributor in our client campaign successes.

Communications Agency

As an advertising coordinator for an NFL team, it is not uncommon to have many projects going on at once. Fortunately, we partner with Adtaxi for all our digital marketing efforts, and Adtaxi over delivers regardless of the specific goals of each project. The team has been great to deal with, they execute, they are flexible, and they never fail to deliver real results time after time.

NFL Team

I've been working with Adtaxi for 3 years, and I've seen excellent results on our digital marketing campaigns. The communication with them is A+ and always prompt when you want to make a campaign/ad change or set up a meeting. I speak with them weekly, and it's a phone call that I enjoy having during my very busy work day.

Dental Organization

My team at Adtaxi has never let me down. They are innovative and forward-thinking, and help my company maneuver through all the digital marketing avenues there are to create awareness and ultimately conversions to increase our bottom line.

Auto Parts Retailer

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