Performance Max is designed to get Google as many “conversions” as possible for a given budget. It doesn’t focus on keywords or search queries; instead, it looks at signals — audiences, past behavior, locations, device…
Adtaxi’s Digital Marketing Blog
Working in marketing, you already know that there are many different channels you can use to drive brand awareness and connect with new customers. It’s also the case that each of these channels has to…
Marketing has always been built on the idea of being predictable. For a long time, teams worked as separate units, focusing on their own specific tasks and passing work down a long, one-way line. For…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Marketing measurement used to feel fairly straightforward. You launched campaigns, tracked results, adjusted budgets, and repeated what worked. The tools weren’t perfect, but the logic was familiar. AI has changed that rhythm. Today, much of…
Offline attribution has a bit of a reputation problem. For years, it’s been treated as confusing, unreliable, or simply not worth the effort — some marketers might even assume that if a conversion can’t be…
If you haven’t heard of suppression lists, you need to learn more about them and integrate them into your strategy. Why? Suppression lists are among the easiest ways to reduce media waste, and when you…
