Search is one of the most efficient places to start your performance media strategy. It helps you capture users who are already looking for solutions and convert existing demand into results for your brand. Unfortunately,…
Adtaxi’s Digital Marketing Blog
Today’s ad campaigns move across more platforms, more formats, and more devices than ever before, making campaign pacing one of the hardest parts of managing media efficiently. Poor pacing happens when spend surges early, slows…
Paid media platforms are generally very good at tracking clicks and form fills. What they can’t see (at least, not without some help) is what happens after a real-life human becomes a lead, walks into…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Artificial intelligence (AI) is causing significant changes to the world of marketing. Using AI marketing optimization, today’s marketers can now detect inefficiencies earlier than ever before, allowing them to closely track media spend and save…
Meta performance depends on the quality of the conversion signals advertisers send back to the platform. Browser-based pixel tracking, a mainstay for many years, once provided sufficient data for optimization. However, with changes in privacy…
Digital attribution is valuable for the channels you use online and makes your marketing attribution strategy feel straightforward. However, it’s a mistake to overlook offline touchpoints and data, which can help explain your customers’ journeys…
