
Digital Digest
Featured Articles
Consumers drive the economy and determine the industries that thrive. In particular, these consumers are likely to spend on furniture, appliances, and other home furnishings and decor that make their living spaces more comfortable. U.S….
The state of sports marketing in 2023 is a unique blend. Live match-day experiences are regularly accompanied by what most now view as basic digital innovations, like mobile ticketing. Streaming platforms continue vying for the…
Social networks are great places to connect with your audience and build relationships to establish your brand identity, but not all social networks are made equal — especially in the current market. Case in point:…

Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
At first glance, rising inflation and a potential economic recession might make marketers nervous about the health of their ad budgets. Businesses tend to pull back on marketing efforts and divert funds to other operations…
Applying first-party targeting to digital campaigns provides colleges and universities with a reliable formula for using current students and alumni to drive future admissions. Every college and university has a goldmine of first-party data at…
Navigating an all-new UI takes practice, even with one designed to be as intuitive as Google’s newest analytics platform. Advertisers should continue to familiarize themselves with a few of Google’s key upgrades, both to the…
