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Essential Digital Marketing KPIs for Ecommerce Success

Essential Digital Marketing KPIs for Ecommerce Success

Ecommerce has boomed over the past few years, growing rapidly and changing how we prefer and expect to buy products. According to eMarketer, online shopping continues to grow in 2024, with 243.5 million adults expected…

How to Enhance Your Search Marketing Visibility

How to Enhance Your Search Marketing Visibility

Which metrics are best for comparing a brand’s content with that of its competitors? Alongside key brand metrics like click-through rates (CTRs) and page rankings, search marketing visibility scores are essential. They quantify how much…

Ad Fatigue and How To Avoid Over-Targeting

Ad Fatigue and How To Avoid Over-Targeting

Too many ads can feel like a clingy friend—overbearing and annoying. When your marketing strategy relies heavily on ads that aren’t helpful, informative, or relevant, your audience can suffer from ad fatigue. This desensitization means…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Google’s U-Turn on Third-Party Cookies in Chrome

Google’s U-Turn on Third-Party Cookies in Chrome

In a move that has caught the digital marketing world by surprise (or perhaps not), Google announced it will not phase out third-party cookies in its Chrome browser. This announcement, which diverges from the anticipated…

Threads: How You Can Make the Most of This New Social Media Platform

Threads: How You Can Make the Most of This New Social Media Platform

Threads, an app created by Meta’s Instagram team, represents Meta’s answer to Twitter (now X). Threads started slow, but it is expanding into Europe as of December 14, 2023. With that expansion comes an opportunity…

How Is AI Impacting Ecommerce?

How Is AI Impacting Ecommerce?

Marketing teams, especially those in digital marketing, have been leveraging artificial intelligence (AI) for several years to gain deeper insights into their target audiences. Using AI to grow your ecommerce brand is like a dream…

Kudos from our Clients

Our partnership with Adtaxi has been just that—a partnership. From the very first strategy session, Adtaxi sought to understand our unique position in the nonprofit world and went to great lengths to craft a digital marketing plan that felt natural for our organization. As a result of them spending time learning our organization, our audiences, and our goals, we have seen extraordinary results from our work together. I greatly appreciated how Adtaxi manages our partnership.

International Nonprofit Organization

Adtaxi has been a great agency extension and partner for our digital media advertising needs. The team is personable, responsive, effective, and have been an integral contributor in our client campaign successes.

Communications Agency

As an advertising coordinator for an NFL team, it is not uncommon to have many projects going on at once. Fortunately, we partner with Adtaxi for all our digital marketing efforts, and Adtaxi over delivers regardless of the specific goals of each project. The team has been great to deal with, they execute, they are flexible, and they never fail to deliver real results time after time.

NFL Team

I've been working with Adtaxi for 3 years, and I've seen excellent results on our digital marketing campaigns. The communication with them is A+ and always prompt when you want to make a campaign/ad change or set up a meeting. I speak with them weekly, and it's a phone call that I enjoy having during my very busy work day.

Dental Organization

My team at Adtaxi has never let me down. They are innovative and forward-thinking, and help my company maneuver through all the digital marketing avenues there are to create awareness and ultimately conversions to increase our bottom line.

Auto Parts Retailer

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