When setting up a digital video or display campaign, one of the most critical decisions a business must make is choosing the length of its retargeting lookback window. This setting dictates how long an individual…
Adtaxi’s Digital Marketing Blog
In the world of digital media, re-engaging an audience that has already shown interest in your brand is one of the most effective ways to drive business growth. However, the strategies used to reach these…
– Adtaxi’s latest data illustrates how financial discipline is impacting daily life in the face of economic uncertainty – – PLUS: Search engines remain consumers’ primary tool for product research and price comparison, and 47%…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
For years, digital media strategies relied on a predictable, highly dependable formula: build baseline awareness, and then let retargeting do the heavy lifting. By serving ads exclusively to users who had already visited a website…
When television advertising first moved into the digital landscape, many brands attempted to evaluate it using the same metric that traditional broadcast relied on for decades: total viewership. In a traditional media buy, success meant…
It is one of the most frustrating scenarios in digital marketing: your dashboard shows excellent delivery, your video completion rates are near 100%, and your campaign is reaching thousands of households—yet your conversion metrics remain…
