Digital Digest
Using relevant data to make marketing decisions sounds like a no-brainer, but even with data’s value beyond doubt, some brands struggle with leveraging data to its full potential. Companies seeking to maximize data for better…
Attribution tells the story of your customer’s journey from brand discovery to final sale. As such, the right attribution model is crucial to efficient digital ad spending. Fine-tuning your online attribution methodology unveils where customers…
Marketers have many ways of fine-tuning campaigns in order to make them as successful as possible. Getting the most out of your digital campaigns requires a bidding strategy aligned with your campaign’s specific goals. PPC…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Holiday season 2022 is here, and with it a crucial period for advertisers looking to move products even as economic and supply chain challenges persist. The closing months of the calendar year are generally a…
How can a digitally-run business earn credibility in the eyes of new customers? Every ecommerce brand looking to introduce itself to new audiences will eventually grapple with this universal marketing challenge — persuading users to trust…
While Google’s recently-announced extension of third-party cookies into 2024 gives marketers some extra breathing room, first-party data will undoubtedly shape the future of digital advertising. Campaigns focused on first-party data utilization have already proven an…
