Digital Digest
Developing a complete marketing plan on your own takes time, and generally includes a few stumbling blocks along the way. Experience in digital marketing goes a long way toward avoiding potential pitfalls and providing your…
The COVD-19 pandemic forced a sea of change in the way companies market themselves and their products. With the accelerated rise in ecommerce and remote shopping, digital marketing quickly became the new normal as brands…
With more kids returning to full-time, in-person learning this fall, brands are gearing up for inevitable changes to the back-to-school shopping season. Fall 2021 is expected to see fewer in-store purchases and more attention paid…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Users have come to expect personalized marketing messages — ads that not only cater to their specific product preferences, but appeal to them as individuals. Successful marketing personalization means using your brand’s available data to…
Compelling video content is always in high demand, and for good reason. In an age of limited attention spans, 72% of customers say they prefer to learn about a product or service through a video….
Fear of the unknown can have a profound effect on marketers. For various reasons, many SMB brands are afraid to introduce digital platforms to their marketing campaign strategies. It’s often easier to stick with the…
