Digital Digest
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Car buying today has changed, particularly over the past year. Now so much more of the car buying journey happens online. Starting with product discovery and sometimes all the way to the final purchase, automotive…
If there’s one thing that’s constant in a marketer’s life, it’s change, and to keep up with that constantly shifting marketplace, smart brands create omnichannel strategies that target their customers wherever they are. However, that’s…
Native advertisements operate on a simple principle: rather than disrupting a user’s experience, ad content should function as a useful, integrated part of the core brand experience. While the phasing-out of third-party cookies continues, marketers…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
In the first part of our blog series, we discussed the foundations and best practices of retargeting ad campaigns and the knowledge required to make those efforts effective. We followed up by looking in-depth at…
In the first part of our blog series, we discussed the basics of retargeting ad campaigns and the foundational knowledge required to be effective. Now, we’ll look over the other channels in-depth that brands can…
January is prime New Year’s resolution season, which means it’s a big month for fitness brands, supplement suppliers and local gyms. With pandemic safety measures still limiting gym access for many, 2021 will likely be…